Adventure ORX
A website and a run of digital marketing pieces for an off-road adventure outfitter.
- Role
- Designer
- Scope
- Website · Digital marketing
- Disciplines
- Web design, art direction
- Sector
- Outdoor / recreation
Desktop
Mobile
Website design — responsive landing page
The work
Built for people who are already outside.
Adventure ORX was a new company launched by the parent company of Transcend Creative Group, creating an opportunity to establish its digital presence from the ground up. As part of the TCG creative team, I led the strategy, UX, UI, and web design for the new site, creating a responsive experience that introduced the company, clearly communicated its offerings, and gave prospective clients an engaging way to learn more about the brand.
The website was developed as part of a broader digital launch that included email campaigns, digital advertising banners, animated GIFs, and other promotional materials. I extended the visual language of the website across these touchpoints to create a cohesive introduction to the new company. The result was a clean, approachable digital presence designed to generate awareness, communicate value, and support Adventure ORX's efforts to connect with prospective clients.
Digital marketing — animated pieces
Next project
Carhartt Force & Extremes →