Valerian

The work

Room to be expressive.

Following the merger of two technology companies, Valerian Technologies set out to establish a new identity that reflected the broader range of products and services the combined organization could provide. As Senior Art Director at Premier Communications, I served as lead designer for the rebranding initiative, developing a new visual identity and brand system designed to position Valerian as a modern, integrated technology partner with particular emphasis on its technology offerings and data capabilities.

I also led the design of a comprehensive sales and marketing binder that brought the new brand to life while providing the sales team with a practical tool for client presentations. Designed to function both as a presentation piece and a useful leave-behind reference, the binder organized Valerian's offerings into a clear, cohesive format that could continue to support client conversations after the initial meeting. I also served as a graphic design consultant during the corresponding website rebrand, helping ensure the new identity was carried consistently across the company's digital presence.

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