SaaS product branding, marketing, and UI/UX for a community engagement platform.
Logo & brand identity
The work
Vitalize is a SaaS platform designed to give businesses, churches, organizations, and communities a central hub for connecting with their members. The platform brings together features such as member directories, events and ticketing, donations and giving, groups and committees, and other community-focused tools in a single digital experience. As part of my ongoing work with Provisio Technology Solutions, I have been responsible for shaping the visual identity and user experience of the product from the ground up.
My work has included developing the Vitalize logo and visual branding, designing the marketing website used to introduce the platform to prospective customers and investors, and establishing the look and feel of the product itself across both desktop and mobile experiences. The visual system uses a bold, energetic palette of deep blues, purples, and vibrant pinks to create a contemporary identity that feels engaging and approachable. Together, these elements establish a cohesive brand and product experience while giving Vitalize a flexible foundation that can scale across its various audiences and applications.
Marketing website — desktop
Product design — dashboard
Desktop dashboard
Mobile
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